Saturday, September 15, 2007


Apparently, someone else likes the Geico "Cavemen" commercials, because they're going to try making it into a TV sitcom.

Yes, I will admit, I think the cavemen are hilarious. They are so over the top! They are parodies of hyper-sensitive 30-something metrosexual men. They are so politically correct, they're the kind of people that you feel are always criticizing what you say, no matter how careful you are. What's not to love about making fun of that?

If you think about it, the cavemen are a perfect platform for a parody of that demographic, because if they were using real people, it might be more difficult to make them loveable. For instance, take the website that they have created for the cavemen, "Caveman's Cribs". In it, you're encouraged to snoop around his impeccably decorated modern apartment, learning about the depth of his shallowness through the hilarious details left out for you to discover. In the bathroom vanity, you pull open a drawer to find an expensive-looking set of hair treatments by "Beaucoups de Cheveux" (French for alot of hair - haha!), which includes an anti-frizz treatment, a "cleanser" (known to the layman as shampoo), a "hydrating conditioner", and a volumizer. Of course a caveman would spend extra dollars on this! But you know, even if he wasn't a caveman, he would still buy it, because he's just that kind of dick.

I haven't had a chance to look over the whole apartment yet, but my part favorite so far is the magazine on the coffee table. It's called "HIM" magazine, and in small print it reads "The quarterly magazine for men of means". Dude, that is too much. Who would subscribe to that!? You can actually flip through it, and discover an article about another caveman named Joe Dyton, an aspiring actor, and of course several ads that further the pretentious metrosexual stereotype.

I can't wait for this show to come out. I just hope other people will see the humor in it. I'm afraid most people will not have a sufficiently characteristic point of reference to understand it. If you have friends like that, you will probably love it. If not, you might still be able to appreciate it, but more likely you just won't get it.

I could see this show going on for at least two seasons, but it will be important to bring in a couple highly personable spoiler characters who will serve to counter the cavemen's highfalutin personalities with earthy, frank dialog that the average Joe can identify with.

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